INTERNATIONAL ANTALYA TOURISM FAIR

ATF 2026 Vision Projects

Hospitality Intelligence

Startup Hub, ATF SHE, ATF Young, and Net Zero: ATF 2026 brings four visionary projects that shape the future of tourism along the axes of technology, education, youth, and sustainability.

VISION PROJECT 01

ATF Startup Hub

In line with the ATF26 theme of “Hospitality Intelligence,” we are bringing together Türkiye's outstanding startups that create value in the field of tourism technologies and stand out with their work and potential, with sector decision-makers in a specially designed Tourism Technologies Showcase.

Startups participating in the ATF Startup Hub will be involved in planned B2B matching processes with hotel groups, tour operators, travel agencies, airlines, DMCs, destination representatives, tourism media and marketing companies, NGOs, and industry representatives. This will not only increase their visibility but also provide them with the opportunity to present their products and solutions directly to industry professionals who are in need, decision-makers, and open to collaboration.

Our goal is to create a strong platform by bringing together innovative local startups in the field of tourism technologies with key brands and decision-makers in the sector. To make participation in this platform a real opportunity for every startup, we have created a special, privileged pricing structure for startups.

Tourism Technologies Showcase

A design exhibition space specifically for select startups; under the same roof as the industry's decision-makers.

B2B Matching & Pitch Stage

Direct access to the target audience through planned B2B matchmaking processes, networking sessions, and Pitch Stage presentations.

Pricing tailored for startups.

A privileged pricing model that transforms participation into a real opportunity for every initiative.

VISION PROJECT 02

ATF SHE

ATF SHE is positioned as a social responsibility initiative aiming to provide scholarships, career development, and industry networking opportunities for young women studying in the fields of tourism and hospitality. Through its Sustainable Hospitality Education Scholarship approach, the program contributes to stronger representation of young women in the tourism sector with the collaboration of the Turkish Education Foundation and the support of Türkiye İş Bankası and Kilit Hospitality.

ATF SHE's main contribution is assessed under three headings:

Educational Support

The program contributes to the academic development of young women studying in the fields of tourism and hospitality.

Career Development

The aim is to enable young women to connect with industry professionals, benefit from mentoring processes, and start their career journeys on a stronger footing.

Sectoral Transformation

The aim is to increase women's participation in the tourism sector and to support a more balanced representation in management and expertise areas.

VISION PROJECT 03

ATF Youth

ATF Youth, scheduled to be launched in 2026, is among the upcoming initiatives aimed at supporting the future human resources of the tourism sector. In ATF's current structure, university students, academics, and young professionals already constitute an important point of contact.

3.000

STUDENT / YEAR

Each year, 3,000 students from Akdeniz University participate in ATF (Academic Personnel Training Program); this aims to provide students with employment and sector entry opportunities.

VISION PROJECT 04

ATF Net Zero

ATF26 is not only a platform guiding the tourism trade; it also positions itself as an international vision meeting centered on sustainable transformation. Becoming one of the first organizations to officially calculate its carbon footprint in its 2025 edition, ATF, in collaboration with Bioscore Sustainability, has created a concrete roadmap in the field of sustainability by measuring the environmental impacts of energy use, logistics, material consumption, and operational processes. This approach demonstrates that ATF manages its environmental responsibility not only at the rhetorical level but also on an operational scale.

Thanks to its digital B2B infrastructure that reduces paper consumption, its organizational model planned with a low environmental impact target, and its educational projects supported in collaboration with the Turkish Education Foundation, ATF has become a strong example demonstrating that environmental responsibility and commercial development can go hand in hand in the tourism sector.